Sunday Ratings: L.A. Rams Victory Over the Chicago Bears on ‘Sunday Night Football’ Leads NBC to An Easy Win

Sunday 9/12/21 Fast Affiliate Ratings  
Total Viewers:
NBC: 11.89 million, CBS: 6.69, ABC: 3.44, Fox: 3.01, CW: 586,000
Adults 18-49:NBC: 3.5 rating/23 share, CBS: 1.3/ 9, Fox: 1.1/ 7, ABC: 0.4/ 2, CW: 0.1/ 1
NBC, as expected, won this second Sunday in September thanks to football, which featured the L.A. Rams (34) versus the Chicago Bears (14). The match-up scored an estimated 13.88 million viewers (#1) and a 4.2 rating/27 share in adults 18-49 (#1) for the primetime portion (8:30-11 p.m. ET). Earlier on NBC was pre-game “Football Night in America” at an approximate 8.59 million viewers and a 2.4/16 in the demo from 7-8:30 p.m. Of course, this is a live sporting event and these preliminary fast affiliate results (which are time period based) are always subject to change.
CBS got a boost courtesy of a primetime football overrun at 18.88 million viewers (#1) and a 4.5/29 (#1) in adults 18-49 in the 7 p.m. ET half hour. That means the results for the season premiere of “60 Minutes” (Viewers: #2, 9.68 million; A18-49: #2, 1.8/.12 from 7:30-8:30 p.m.) and “Big Brother” (Viewers: #2, 4.22 million; A18-49: #2, 0.9/ 6 from 8:30 p.m. ET) are only approximate. The remainder of the evening on the Eye net were repeats.
Elsewhere, ABC’s Sunday 8-11 p.m. game show block took a hit in adults 18-49 opposite football. Take a look:
8 p.m. “Celebrity Family Feud”
Viewers: 4.11 million (#3), A18-49: 0.5/ 3 (#3)
9 p.m. “The Chase”
Viewers: 3.16 million (#2), A18-49: 0.3/ 2 (#3t)
10 p.m. “To Tell The Truth”
Viewers: 2.61 million (#2), A18-49: 0.3/ 2 (#3t)
The CW featured “The VMA Awards” from 8-11 p.m. (see network averages above). And a half-hour fall TV preview on Fox was minimally seen with 550,000 viewers (#5) and a 0.1/ 1 in adults 18-49 (#5) in the Sunday 8 p.m. half-hour.
Source: Nielsen Media Research
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