Can NBC Capitalize on the Megyn Kelly Hype?

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From Campaign US: NBC, as expected, made a big deal unveiling its new golden girl, Megyn Kelly, to the packed room of prospective advertisers and the media community at its recent upfront presentation at Radio City Music Hall in New York. “What a great time to be at NBC. I’m here! “I’m psyched!,” beamed Kelly standing next to Matt Lauer and Savannah Guthrie from “Today,” Lester Holt from the “Nightly News” and Chuck Todd from “Meet the Press.” “And I am doing the kinds of broadcasts I always dreamed of being able to do.”
But the impression I got was that there is a complete disconnect between the NBC News veterans and their new coworker.
Kelly’s upcoming weekday 9 a.m. ET show, which launches in September, will “inform” and “empower people to help them settle for more in their lives,” according to Kelly. But still minus any specific details from NBC—will this be the official third hour of “Today” or a standalone morning hour—I just don’t think the network knows what to do with her.
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