Friday Final Nationals: MSNBC Clinches First-Ever Monday-Friday Prime Time Win Among Cable News Nets

TNT led among total viewers (approx. 5.1 million), adults 18-49 (approx. 1.8 rating), adults 18-34 (approx. 1.7 rating) and adults 25-54 (approx. 1.8 rating) with the Cleveland Cavaliers’ 130-86 victory over the Boston Celtics in Game 2 of the “2017 NBA Eastern Conference Finals”.
For the first time in its history, MSNBC was the No. 1 cable news network in viewers and adults 25-54 in weeknight prime time. For the week of May 15, MSNBC averaged 2.44 million viewers with 611,000 adults 25-54 from 8 p.m.-11 p.m., besting CNN (1.65 million viewers/588,000 adults 25-54) and Fox News Channel (2.41 million viewers/497,000 adults 25-54) in both measures.
It was a dubious mark for Fox News to rank behind MSNBC and CNN for five consecutive nights — the longest streak at No. 3 for the network since June 2000.
MSNBC’s “The Rachel Maddow Show” was the week’s most-watched non-sports cable program.
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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.

Friday, May 19, 2017

PROGRAM
AFF*
CVG*
(PCT)
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average
1.7/3

2529

0.3/2

0.6/3

0.8/3
8:00
The Toy Box (f)
253

93

1.6/3

2430

0.3/2

0.6/3

0.8/3
10:01
20/20
253

93

1.9/4

2732

0.3/2

0.6/3

0.9/3

PROGRAM
AFF*
CVG*
(PCT)
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average
2.9/6

4437

0.4/2

0.6/3

0.9/3
8:00
Undercover Boss (f)
254

93

3.2/7

5004

0.5/3

0.8/4

1.1/5
9:00
I Love Lucy Superstar Special (s)
254

93

2.3/4

3590

0.4/2

0.5/2

0.7/2
10:00
Blue Bloods (r)
253

93

3.1/6

4718

0.3/2

0.5/2

0.8/3

PROGRAM
AFF*
CVG*
(PCT)
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average
3.0/6

4531

0.4/2

0.9/4

1.2/4
8:00
First Dates
247

93

2.1/4

3232

0.4/2

0.7/3

0.9/4
9:00
Dateline NBC
245

93

3.5/7

5181

0.4/2

0.9/4

1.3/5

PROGRAM
AFF*
CVG*
(PCT)
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average
1.3/3

1918

0.3/2

0.4/2

0.6/2
8:00
Movie Maid in Manhattan (2002)
258

93

1.3/3

1918

0.3/2

0.4/2

0.6/2

PROGRAM
AFF*
CVG*
(PCT)
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10
Network Average
0.6/1

778

0.2/1

0.2/1

0.3/1
8:00
The Originals
246

84

0.6/1

841

0.2/1

0.2/1

0.3/1
9:00
Reign
246

84

0.5/1

714

0.1/1

0.2/1

0.2/1

PROGRAM
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average
0.9/2

1646

0.6/3

7:00
La Rosa de Guadalupe
0.9/2

1560

0.6/3

9:00
La Doble Vida de Estela Carrillo
0.9/2

1671

0.6/2

10:02
La Piloto
0.9/2

1553

0.6/2

PROGRAM
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average
0.5/1

888

0.3/1

7:00
Moisés y Los Diez Mandamientos (r)
0.4/1

646

0.2/1

8:02
Moisés y Los Diez Mandamientos
0.6/1

1087

0.4/2

10:00
El Bienamado (thru 11:00)
0.3/1

495

0.2/1

PROGRAM
HH/Share
Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11
Network Average (preliminary)
0.5/1

796

0.2/1

0.3/1

8:00
El Capo (preliminary)
0.5/1

759

0.2/1

0.3/1

9:00
La Querida del Centauro (preliminary)
0.5/1

797

0.2/1

0.3/1

10:00
La Querida del Centauro (preliminary)
0.5/1

831

0.2/1

0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.
Sub-Demo Breakdowns – Friday 5/19/17

“The Toy Box” (ABC)Women 18-34: 0.4/2Men 18-34: 0.2/2Women 18-49: 0.7/3Men 18-49: 0.5/2
“20/20” (ABC)Women 18-34: 0.3/2Men 18-34: 0.2/1Women 18-49: 0.8/3Men 18-49: 0.4/2
“Undercover Boss” (CBS)Women 18-34: 0.6/4Men 18-34: 0.4/3Women 18-49: 0.9/4Men 18-49: 0.6/3
“I Love Lucy Superstar Special” (CBS)Women 18-34: 0.4/2Men 18-34: 0.3/2Women 18-49: 0.6/2Men 18-49: 0.4/2
“First Dates” (NBC)Women 18-34: 0.5/3Men 18-34: 0.3/2Women 18-49: 0.9/4Men 18-49: 0.5/3
“Dateline NBC” (NBC)Women 18-34: 0.6/3Men 18-34: 0.3/2Women 18-49: 1.2/5Men 18-49: 0.6/3
“Movie: Maid in Manhattan” (Fox)Women 18-34: 0.4/2Men 18-34: 0.2/1Women 18-49: 0.6/3Men 18-49: 0.3/1
“The Originals” (CW)Women 18-34: 0.2/1Men 18-34: 0.2/1Women 18-49: 0.3/1Men 18-49: 0.2/1
“Reign” (CW)Women 18-34: 0.2/1Men 18-34: 0.1/1Women 18-49: 0.2/1Men 18-49: 0.1/1

Cable Rankings – Friday 5/19/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, May 19:
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* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*
D-No.*
Program
Net
Start
Dur
Vwrs*
A1849
55
29
LIVE PD AC
A&E
8:00 PM
60
699
0.24
37
15
LIVE PD: POLICE PATROL
A&E
9:00 PM
30
962
0.33
27
10
LIVE PD: POLICE PATROL
A&E
9:30 PM
31
1026
0.36
34
13
LIVE PD: POLICE PATROL
A&E
10:05 PM
31
980
0.34
26
11
LIVE PD: POLICE PATROL
A&E
10:36 PM
31
1032
0.35
56
26
KING OF THE HILL
ADSM
8:00 PM
30
694
0.27
60
28
AMERICAN DAD
ADSM
8:30 PM
30
663
0.26
43
15
CLEVELAND SHOW
ADSM
9:00 PM
30
783
0.33
38
8
AMERICAN DAD
ADSM
9:30 PM
30
941
0.42
24
5
BOB’S BURGERS
ADSM
10:00 PM
30
1113
0.49
20
3
BOB’S BURGERS
ADSM
10:30 PM
30
1186
0.53
72
56
AMC MOVIE: YOUNG GUNS
AMC
8:00 PM
150
545
0.18
83
67
AMC MOVIE: YOUNG GUNS II
AMC
10:30 PM
150
448
0.16
86
100
TANKED
APL
8:00 PM
60
375
0.12
74
52
TANKED
APL
10:00 PM
60
531
0.19
94
80
BRAVO MOVIE: THE OTHER GUYS
BRAVO
8:26 PM
152
292
0.14
92
67
SOUTH PARK
CMDY
8:00 PM
30
305
0.16
98
74
SOUTH PARK
CMDY
8:30 PM
30
277
0.15
75
61
COMEDY CENTRAL STAND-UP
CMDY
9:00 PM
60
523
0.17
45
39
COMEDY CENTRAL STAND-UP
CMDY
10:00 PM
60
776
0.22
87
90
SHARK TANK
CNBC
10:00 PM
60
349
0.13
12
19
ANDERSON COOPER 360
CNN
8:00 PM
60
1469
0.31
15
18
ANDERSON COOPER 360
CNN
9:00 PM
60
1428
0.32
16
19
SPECIAL REPORT: WHITE HOUSE IN CRISIS
CNN
10:00 PM
60
1263
0.31
19
56
YUKON MEN
DISC
9:00 PM
61
1237
0.18
39
80
YUKON MEN
DISC
10:01 PM
61
910
0.14
52
46
MICKEY AND THE ROADSTER
DISJR
8:00 PM
25
730
0.20
58
61
MICKEY AND THE ROADSTER
DISJR
8:25 PM
25
669
0.17
65
67
PJ MASKS
DISJR
8:50 PM
25
613
0.16
73
74
PJ MASKS
DISJR
9:15 PM
25
542
0.15
84
90
PJ MASKS
DISJR
10:05 PM
25
446
0.13
32
56
ANDI MACK
DSNY
8:00 PM
30
999
0.18
11
26
ANDI MACK
DSNY
8:30 PM
25
1483
0.27
17
24
BRAVE
DSNY
9:00 PM
100
1257
0.28
32
45
TANGLED: THE SERIES
DSNY
10:40 PM
25
999
0.21
64
46
GINORMOUS FOOD
FOOD
8:00 PM
30
635
0.20
70
74
GINORMOUS FOOD
FOOD
8:30 PM
30
555
0.15
62
56
DINERS, DRIVE INS & DIVES
FOOD
9:00 PM
30
637
0.18
46
36
DINERS, DRIVE INS & DIVES
FOOD
9:30 PM
30
773
0.23
47
39
DINERS, DRIVE INS & DIVES
FOOD
10:00 PM
30
751
0.22
49
29
DINERS, DRIVE INS & DIVES
FOOD
10:30 PM
30
742
0.24
3
29
TUCKER CARLSON TONIGHT
FOXNC
8:00 PM
60
2346
0.24
5
46
THE FIVE
FOXNC
9:00 PM
60
2007
0.20
8
52
HANNITY
FOXNC
10:00 PM
60
1853
0.19
82
61
BIG SCREEN MOVIE: HOME ALONE 2: LOST IN NEW YORK
FRFM
8:30 PM
150
450
0.17
48
23
MOVIE DOWNLOAD: TRANSFORMERS: AGE OF EXTINCTION
FX
10:00 PM
240
743
0.30
96
80
THE SIMPSONS
FXX
10:00 PM
30
289
0.14
93
74
THE SIMPSONS
FXX
10:30 PM
30
304
0.15
7
4
REAL TIME WITH BILL MAHER
HBO
10:00 PM
57
1883
0.52
30
80
MY LOTTERY DREAM HOME
HGTV
8:00 PM
30
1007
0.14
28
74
MY LOTTERY DREAM HOME
HGTV
8:30 PM
30
1025
0.15
35
67
MY LOTTERY DREAM HOME
HGTV
9:00 PM
30
979
0.16
31
61
MY LOTTERY DREAM HOME
HGTV
9:30 PM
30
1005
0.17
23
52
HOUSE HUNTERS
HGTV
10:00 PM
30
1122
0.19
21
39
HOUSE HUNTERS INTERNATIONAL
HGTV
10:30 PM
30
1165
0.22
49
80
ANCIENT ALIENS
HIST
8:00 PM
60
742
0.14
25
39
ANCIENT ALIENS
HIST
9:00 PM
63
1053
0.22
40
39
ANCIENT ALIENS
HIST
10:03 PM
60
866
0.22
57
67
48 HOURS ON ID
ID
8:00 PM
60
676
0.16
42
56
48 HOURS ON ID
ID
9:00 PM
60
835
0.18
41
46
DETECTIVE
ID
10:00 PM
60
860
0.20
81
67
MOVIE- THEATRICAL RPT: MR. & MRS. SMITH
LIF
8:00 PM
182
460
0.16
69
90
MOVIE- LFT ACQUIRED RPT: THE GOOD NANNY
LMN
8:00 PM
120
567
0.13
80
90
MOVIE- LFT ACQUIRED RPT: CRADLE SWAPPING
LMN
10:00 PM
120
505
0.13
6
29
ALL IN W/ CHRIS HAYES
MSNBC
8:00 PM
60
1918
0.24
2
11
RACHEL MADDOW SHOW
MSNBC
9:00 PM
60
2667
0.35
4
29
LAST WORD W/ L. ODONNELL
MSNBC
10:00 PM
60
2046
0.24
100
90
RIDICULOUSNESS SSN9
MTV
8:00 PM
30
258
0.13
99
90
RIDICULOUSNESS SSN9
MTV
8:30 PM
30
259
0.13
95
80
RIDICULOUSNESS SSN7
MTV
9:00 PM
30
291
0.14
91
74
RIDICULOUSNESS SSN2B
MTV
9:30 PM
30
323
0.15
90
90
RIDICULOUSNESS SSN2B
MTV
10:00 PM
30
324
0.13
88
80
RIDICULOUSNESS SSN3
MTV
10:30 PM
30
339
0.14
9
2
NHL EASTERN CONFERENCE FINALS GAME 4: PITTSBURGH @ OTTAWA (0.87 HH, 0.50 A18-34)
NBCSN
8:00 PM
166
1546
0.57
79
29
NHL LIVE POST CONF FINALS (0.28 HH, 0.26 A18-34)
NBCSN
10:46 PM
74
511
0.24
22
36
THUNDERMANS
NICK
8:00 PM
60
1139
0.23
36
36
NICK AT NITE MOVIE: ICE AGE
NAN
9:00 PM
90
968
0.23
44
52
FULL HOUSE
NAN
10:30 PM
30
777
0.19
71
80
COPS
SPIKE
8:30 PM
30
550
0.14
67
29
BELLATOR MMA LIVE (0.36 HH, 0.20 A18-34)
SPIKE
9:00 PM
178
607
0.24
68
67
12 MONKEYS
SYFY
8:00 PM
45
585
0.16
18
13
THE BIG BANG THEORY
TBS
8:00 PM
30
1249
0.34
13
9
THE BIG BANG THEORY
TBS
8:30 PM
30
1460
0.40
10
6
THE BIG BANG THEORY
TBS
9:00 PM
30
1545
0.45
14
7
THE BIG BANG THEORY
TBS
9:30 PM
30
1455
0.43
89
80
ELEAGUE (0.23 HH, 0.09 A18-34)
TBS
10:00 PM
60
330
0.14
77
80
SAY YES TO THE DRESS
TLC
9:00 PM
60
515
0.14
76
61
SAY YES TO THE DRESS
TLC
10:00 PM
60
521
0.17
1
1
NBA PLAYOFFS-EASTERN CONFERENCE FINALS GAME 2: CLEVELAND @ BOSTON (3.05 HH, 1.96 A18-34)
TNT
8:30 PM
147
5096
2.02
28
90
MASH
TVL
8:00 PM
30
1025
0.13
66
46
MODERN FAMILY
USA
8:00 PM
30
612
0.20
61
46
MODERN FAMILY
USA
8:30 PM
30
640
0.20
59
39
MODERN FAMILY
USA
9:00 PM
30
666
0.22
54
24
MODERN FAMILY
USA
9:30 PM
30
702
0.28
53
19
MODERN FAMILY
USA
10:00 PM
30
703
0.31
49
15
MODERN FAMILY
USA
10:30 PM
30
742
0.33
63
19
RUPAUL’S DRAG RACE 9
VH1
8:00 PM
60
636
0.31
97
90
R&R PICTURE SHOWS: THE GOONIES
VH1
9:00 PM
150
283
0.13
77
61
MARRIAGE BOOT CAMP: REALITY STARS
WETV
9:00 PM
60
515
0.17
85
90
GUHH: ATL FIRST LOOK
WETV
10:00 PM
12
431
0.13

Source: Live+Same Day data, Nielsen Media Research
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